What Are The Factors To Look For When Selecting a Commercial Printing Company?

Rullan Partridge
Apr 15
2 min read

Choosing a right commercial printing company is a critical decision for businesses looking to create high-quality marketing collateral, direct mail, or branded materials. With countless options available, understanding the key factors to consider ensures you make a choice that aligns with your brand goals and budget.

1. Printing Capabilities

Not all printers offer the same services. Ensure the company can handle:

Offset and digital printing
Variable data printing
Bulk orders
Specialty printing (UV coating, embossing, foil stamping)

A company with robust capabilities can grow with your needs.

2. Quality Assurance

Request samples to evaluate:

Print clarity and resolution
Color consistency
Paper stock options
Finishing details

Consistent quality is non-negotiable for maintaining your brand's image.

3. Turnaround Time

Time-sensitive campaigns require fast printing and shipping. Look for:

Realistic timelines
Rush order availability
Efficient logistics

Ask about their on-time delivery rate and how they manage urgent jobs.

4. Customer Support

From pre-print questions to post-delivery issues, you need reliable support:

Dedicated account managers
Easy communication (phone, chat, email)
Online proofing tools

A responsive team can make the entire process smooth and stress-free.

5. Pricing Structure

Get a detailed quote upfront. Ensure:

Transparent pricing
No hidden fees
Competitive rates

Also, inquire about bulk discounts or contract pricing for long-term partnerships.

6. Sustainability Practices

Eco-conscious printing is becoming a necessity. Ask if the company uses:

Recycled paper
Soy or vegetable-based inks
FSC-certified processes

Choosing a green printer also resonates well with eco-aware customers.

7. Technology & Innovation

A modern commercial printer should offer:

Online ordering portals
Integration with CRMs and marketing tools
Digital asset management

These features save time and streamline your marketing workflows.

8. Reputation and Reviews

Look for testimonials, case studies, and online reviews to assess:

Reliability
Quality of service
Client satisfaction

A reputable printing company will have a track record of successful campaigns and happy clients.

9. Scalability

Your business will grow. Ensure your printer can handle:

Seasonal spikes in volume
International shipping
Multi-location campaigns

A scalable partner adapts to your evolving needs without compromising on quality.

10. Value-Added Services

The best commercial printers offer more than just printing:

Design assistance
Direct mail fulfillment
Inventory storage and management
Kitting and packaging

These extras save time, reduce costs, and improve overall efficiency.

By understanding what to look for, you can confidently choose a commercial printing company that not only meets your immediate needs but also supports your long-term business goals. Whether you're printing postcards, brochures, catalogs, or promotional materials, making an informed decision will save time, money, and stress in the long run.